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Benchmark your blog with other popular sites

>> Thursday, January 28, 2010

Hello People,

Benchmarking your site with other popular sites is one of the easiest ways of optimizing your blog for search engines.

What is benchmarking?
Simple... all you do, is have a look at the keywords and content that other popular websites in your niche are using, and then you use those same ones and add your own keywords and content to the mix.

For example, say you have a new blog in the magic niche. You could quickly do a Google search of the keywords that you want to rank for - eg "magic tricks". The more specific you can make your keyword search terms, the easier it will be for you to compete for those same keywords. For example, competing for the keywords "fat loss" in the overweight niche would be very difficult. But if you use something like "fat loss for pregnant woman" as your keywords, your chance of doing well compared to the other sites will be greatly
increased.

Ok, back to the magic example...

By looking at the websites that come up on the first page of Google, you can get a pretty good idea about the keywords they are using on their site and also the kind of content that they are using. You can then make a list of all those keywords and add them to your existing list of keywords that you want to use on your own blog. There are a number of other things you can do as well to benchmark your site, but this will already help you for finding the right kind of keywords to use in your blog posts and pages.

Next up are what are called "internal" SEO strategies, and they involve smaller, but effective things you can do to help optimize your blog content...
 
Hopefully this article can help you in running your business.

Yours in success,
Suryatna

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